Findings · The evidence, read across editions

Findings

What the stored evidence shows

City editions score one cohort on one date. Findings are what turns up when the stored audits and probe answers are read across cities, across platforms, or across time. Same rule as everywhere in this publication: every claim traces to a stored file.


12 August 2026

Ask AI who to hire locally and it names a directory, not a business

Across 5,904 stored AI answers in nine US cities, 63 percent of the answers to who-should-I-hire questions named The Knot, WeddingWire, Yelp, Zola or Thumbtack. Six named the local business the question was about. The counts, per city.

Read: The directory count


31 July 2026

The security defaults that hide a business from AI

A website went from 60 to 93 on our audit in one day. Nothing changed in its design or copy: two Cloudflare defaults were turned off. What those settings do, and how to check yours.

Read: The Cloudflare defaults


31 July 2026

We asked two AI engines about 173 wedding vendors. 153 were never named.

ChatGPT and Claude were asked the questions couples ask in Austin, Nashville, and Charleston. Most wedding vendors never appeared in a single answer. The counts, per city, from stored evidence.

Read: The invisibility count

The Answer Report · Vol. 1, No. 10theanswerreport.comFindings
Findings · The Answer Report